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Filtros : "Wright, Scott A." Limpar

Filtros

Artigo de periodico
The importance of advertising skepticism for brand extension appeals (2019)
Hernandez, José Mauro da Costa; Wright, Scott A.; Affonso, Felipe M.
Source: Psychology & Marketing. Unidade: EACH
Subjects: PROPAGANDA, MARCAS, COMPORTAMENTO DO CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
HERNANDEZ, José Mauro da Costa e WRIGHT, Scott A. e AFFONSO, Felipe M. The importance of advertising skepticism for brand extension appeals. Psychology & Marketing, v. 36, n. 7, p. 687-699, 2019Tradução . . Disponível em: https://doi.org/10.1002/mar.21205. Acesso em: 01 maio 2024.
APA
Hernandez, J. M. da C., Wright, S. A., & Affonso, F. M. (2019). The importance of advertising skepticism for brand extension appeals. Psychology & Marketing, 36( 7), 687-699. doi:10.1002/mar.21205
NLM
Hernandez JM da C, Wright SA, Affonso FM. The importance of advertising skepticism for brand extension appeals [Internet]. Psychology & Marketing. 2019 ; 36( 7): 687-699.[citado 2024 maio 01 ] Available from: https://doi.org/10.1002/mar.21205
Vancouver
Hernandez JM da C, Wright SA, Affonso FM. The importance of advertising skepticism for brand extension appeals [Internet]. Psychology & Marketing. 2019 ; 36( 7): 687-699.[citado 2024 maio 01 ] Available from: https://doi.org/10.1002/mar.21205
Artigo de periodico
If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect (2013)
Wright, Scott A.; Hernandez, José Mauro da Costa; Sundar, Aparna; Dinsmore, John; Kardes, Frank R.
Source: International Journal of Research in Marketing. Unidade: EACH
Subjects: MARKETING, COMPORTAMENTO DO CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
WRIGHT, Scott A. et al. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. ju 2013, p. 197-198, 2013Tradução . . Disponível em: https://doi.org/10.1016/j.ijresmar.2012.11.002. Acesso em: 01 maio 2024.
APA
Wright, S. A., Hernandez, J. M. da C., Sundar, A., Dinsmore, J., & Kardes, F. R. (2013). If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, 30( ju 2013), 197-198. doi:10.1016/j.ijresmar.2012.11.002
NLM
Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 maio 01 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002
Vancouver
Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 maio 01 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002

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